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Contact us at Sunsetsontheeastside@gmail.com! www.sunsetsontheeastside.com

Tuesday, November 17, 2009

Shout out to Models

At one of our last shoots with Patrick Callbeck and Models Heather Tasker and Sarah Bulman
Hey folks,
So I'm at school in my Universities lib... should be writing my research paper about blogs, so instead I'm blogging on my blog.  It's related right?
This post I would like to dedicate to our models.  Any girl who has ever in her lifetime modeled for our clothing line... This is a shout out to you.
Before all the lovey dovey stuff comes out, for those of you who are not models, I would like to make one thing very clear. There is a horrible stereotype out there about models.  You know the one: 
The popsicle stick thin, giraffe height, cocaine snorting, coffee and cigs diet, bitchy ladies who won't roll out of bed for less then 10 thou to do a job a monkey can and has done girls.  
Now I'm not saying that this perception is on any of the islands pretty ladies but it's out there. Modeling is hard work. One thing I am very proud to say is that in our design team each of us has modeled at least once for the company so we know very well how hard it is. 
Now picture this if you will:
You are placed in front of a bunch of critical eyes, hot light in your very make uped face and a lens pointed at you and only you.  Different directions are being yelled at you, put your foot here, turn your face there, find the light, smize, don't wrinkle the dress, be natural, not that natural, model with your whole body, you're forgetting your face, get those wrinkles out of your neck,  LOOK COMFORTABLE!  or worse... you are given no directions at all and expected to produce a picture so beautiful, so amazing that who ever looks at it will want to buy what you are wearing.  
Now to some this is easy and effortless.  Some models strut on to the set and just produce beautiful pictures because the camera loves them.  I have yet to encounter this model.  I think they are unicorns.  The camera can love you and make you look as pretty as possible but if the dress ain't selling you won't be booking no gigs.  I'm sure Tyra banks would be the first to tell you that she doesn't just get on set and take pictures, you have to pose, be aware of your body, sell sell sell! So the point I'm trying to stress is this is not an easy job and I invite anyone who thinks otherwise to give it a shot. I'm sure your belief will be changed when put in the above situation.  

But all this doesn't mean it isn't fun. It's an adrenaline rush, and when you get that amazing picture you feel like you are on top of the world.  
So to every girl who has ever stepped on our sets or walked our runways THANK YOU!  Without you we would not sell like we do.   Without you we would not have gotten as far as we have.  And with out you our clothing wouldn't look so gosh darn good.  We owe a lot of our success and fun times to the models so I cannot stress this enough THANK YOU!
I would love to put a list up for all the models we have ever worked with but that list would be so long I would probably never get back to my research paper.  So for the sake of my school marks ,  you know who you are and we love you!  We hope you have had as much fun working with us as we have with you, and I'm sure we will have more in the future.
F.Y.I  to any models who have applied to model in our next shoot if you were not chosen you were put in our model bank and may be used for future shoots so keep checking those e-mails!  and thanks for the great response.
Okay back to my paper.......

Wednesday, November 11, 2009


I thought I would provide some links to some of our recent reviews of our last collection. These will eventually be posted on our website but here are a list for now.

My fav out of these three is the fashioninhal blog. It made us feel like celebrities by being spotted :) A big thanks to the people who interviewed, reviewed and blogged on us.  All press is helpful and we are super thankful for it.  




Enjoy and we encourage you to comment.  

Monday, November 9, 2009

Photo by Ryan Macdonald 

So this is admittedly a very neglected blog.  So i'll try to do better, but it's not always on the top of the priority list as you can imagine.  Also, posting more often will probably lead to topics that may not always apply to the company. 
 Finally you will have to try to excuse my english writing skills, I have never been grammatically correct and against the better efforts of my current english prof, they may never improve.  I'm okay with that, I hope you can be too.

Atlantic Fashion Week has just passed us by and what a whirlwind it was.  I drove us to Hali in the family car. It was my first time driving in Hali and I am very proud to say that we had no accidents and only drove around in a circle once!  although I do have to thank the lord that Kirstin brought her GPS otherwise this may not be a happy tale. 
The show itself went over not so bad.  It's always chaos during the show and your adrenaline is whats keeping you going but we made it through and I'm really proud of it.  As you may have read in reviews and such of the show we showed a collection that was a little different for us.  
This time around we made an effort to be a bit more cohesive with the company choosing similar fabric and we each did a take on a dress made out of the same fabric. It was a fun trail for us but I can confidently assure you that although some feel that it lacked our more, how shall we say this..... eccentric pieces?  we haven't lost it.  Depending on what happens with us in the next little while you should expect a pretty interesting show for AFW in the spring.

Right now we are trying to plan out the next little while so I can't give you dates for upcoming shows and such.  A photo shoot will be happening soon which will be posted on the website. 

***For the photoshoot if there are any models, hair stylists, or make up artists that we havent worked with before that would like to be involved please contact us and let us know!  We love working with new up and comers and don't be shy.We are not asking for professionals, just anyone who feels they have an inclination, and preferable be good at one of these things We can't come and find you if we don't know about you! sunsetsontheeastside@gmail.com***

Finally I'd just like to say that I have found and fallen in love with Regina Spektor.  I knew her name before and I couldn't tell you why i have never listened to her before.  But thanks to "500 days of summer" (an excellent film go see it now, K thanks) I'm in love.  I'm behind the curve I know. Also Carla Bruni(quelqu'un m'a dit is the best in my opinion) , super pretty.  This is the music I would play in my pretty little dress shop if I was ever crazy enough to open one.  

K I think that is it for now.  I'll probably post again in the next.. lets say year... yah that's a safe bet :)

Jax ( my nickname from grade school.. kinda miss it.. bringing it back)

p.s www.sunsetsontheeastside.com  You will like it I promise!

Tuesday, October 13, 2009

Taaa Daaa!

Okay gals and guys, We are just so darn excited about this website we want you all to see it before it is officially launched. It has all the parts to it but the address is a little odd. I swear it's not a virus ha ha 


VOILA what we all have been waiting for is now here. With this website in place I feel like we are a lot more serious. We mean business now folks!

Thursday, September 3, 2009

moving up in the internet world

So at this very moment we are working on our website. Why has it taken us so long you might ask.... well I blame it on a severe lack of knowledge when it comes to computers so we gave in and hired someone.
It's looking good and I can't wait for everyone to see it.

AFW....thats what we are looking towards right now. Should be good, and we are showing on the main night this season so this is super exciting for us.

For those of you in Halifax we have sold out at Love Me but we will get things in there ASAP!

Now still fashion related .. ish... is the new Sex and the City movie. That is right, there will be a sequel. I'm very concerned about this. I have a tendency to believe that sequels never work out ( has anyone see the Donnie Darko one? that's just a hot mess). The only sequel I have ever enjoyed is Dirty Dancing Havana nights and thats because I hadn't seen Dirty Dancing yet. I have since seen it and still love the sequel.
If they screw up this movie then SATC is ending on a very poor note. No pressure guys but you have the entire reputation of a fantastic show on your shoulders, don't ruin it! Of course it's the same director and such, and from what I've seen the styling is still the same only with a heavy infusion of eighties. SJP big blond curly hair reminds me quite a bit of Jennifer Grey or better known as Baby from Dirty Dancing.... maybe that's a good sign....

Pic of Sarah Jessica Parker on the set of the new movie: http://gofugyourself.celebuzz.com/2009/09/01/spl120696_010.jpg

Tuesday, August 11, 2009

Best present EVER!

K I have two very important things to say.

Number 1:  We have put about 6 new pieces in The Green Man that are very affordably priced if I do say so myself ( as low as *ahem* $19)   so there is literally no excuse not to get out there.

Number 2: Thursday is my ( Jackie ) birthday!  it is something that I have been looking forward to my whole life( har har), BUT not only does it mark one more year in my life .... the heavens and fashion gods are giving a fashionista the best gift she could want.  AN H&M IN HALIFAX!  that is right kids there is an H&M  opening in the Dartmouth mall on my birthday.   Before it was only the very very rare opportunity that I could venture into this store.  Traveling is expensive when you are a student and I rarely get to do it now  so having this FAB store only a few hours drive away is awesome.   

Something I would like to bring up though, is that there are mixed feelings about this amongst the fashion community.  People seem to think that now that we have this store super close all those unique items that they would take back from trips and get praised on will be everywhere.  I say  poo poo to these people.  If you're scared of people stealing your new unique look from away then maybe you don't understand the concept of a look or style. Style, from my understanding, is how you put pieces together and fashion yourself.  It's a reflection of yourself so unless you have a twin who happens to buy all the same items of clothing and watches you get dressed in the morning ( creepy much?) I feel like we are all safe from the big bad store coming and stealing away our compliments.  Not to mention that all these concerned people will most definitely be in this store anyways.  Because who really can resist H&M?

Happy shopping ... come next AFW I promise you you will see me in this store :)

Tuesday, July 21, 2009


K so I'd like to believe that you all have been drooling for info on the Festival de Mode et Design as we have.  So with this headset I'm posting the link to the photo album of the festival. There is only 1 of our four sent pieces in the album.  bummer :(  but as soon as we get our hands on the others we will let you see.

While flipping through the pictures you can see what a huge deal this event was.  The crowd looked fantastic and it makes me pretty bummed that we didn't get to go.  But there is always next time baby!  I'd like to believe this is only the first time we will be showing there.

So me and the girls have been slacking company wise but when it's summer and the weather is this nice.. who isn't?  so we will be getting back to you all with updates on upcoming things just as soon as we get this lazy attitude exhausted and put ourselves back into gear  from our crazy work schedules.

Our pieces is around the middle of the album and is grey with a black ruffles down the front with a turquoise trim running down the ruffle.   The model appears to have some kind of strange white bow in her hair, or possibly origami...  I'm not too sure about that but of course we weren't there so I'm giving the styling the benefit of the doubt for now. There is also a closer shot of the same dress around the end of the slide show as well.