growing up...

Alright so Fringe went over pretty darn well. Of course because it was outside we had weather issues and and apparently we truly are cursed with music issues ( it was small and nothing our fantastic models couldn't pull off anyways) but we made it out alive. 

Here is the lame part... people would ask how it went and we'd say "good"  and did you have fun?  "yup"  any real problems?  "nope not really".

 What I'm getting at here is that maybe runway shows aren't as exciting for us anymore.  This is not saying that I don't love them, because trust me they are one of my favorite parts of the company (sewing and meeting and chilling with our models being the other top three).  I guess after having done so many shows we've become relatively ( don't want to jinx ourselves here) immune  to the backstage mishaps that befall runway shows.  We know what could happen and what will happen and what to do.  So my adrenaline still pumps when your model is about to hit the runway and their dress isn't entirely tied up, but that first rush where me, Kirstin, and Kat looked at each other and wanted to cry from happiness has died off a little.

However we have tons more firsts to come. I find it hard to believe that after our first runway show in Montreal we won't get emotional.  Heck, I get emotional at the simple thought of it. So maybe the excitement of a maritime fashion show isn't what it used to be, but I have my fingers crossed that me and the girls will still have the opportunity to be blubbering backstage messes in the future. 

Ciao for now kids and make sure to pick up your copy of Panache in June to see our new DIY project!

-Jackie

FRINGE TONIGHT

I LOVE FASHION SHOWS

yay

I am also nervous for some odd reason... hopefully it's not foreshadowing of something terrible happening like rain, catwalk accidents.. or music mishaps which we seem to be prone to.

6 30 waterfront by Peakes 

k breath.....

-Jackie

!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

those exclamation marks are there to display my excitement.

So when you think fashion capital of Canada what do you think?

I would hope it would be Montreal because that is certainly my inclination.

So why this talk of Montreal?  Wellllll.....

SOTE is making it's first appearance there!  That is right Sunsets on the Eastside has been invited to show at the Festival of Mode and Design in Montreal!  

We received the call that we were one of four designers from the maritimes chosen to show in Montreal a few days ago.  I was at work at the time so admittedly did a very poor job of selling clothing, I pretty much day dreamed the entire time.  Kirstin has to go do an interview for us for The Guardian  so I can only imagine how hard it was to concentrate on answering questions.  Katryna was in Ottawa so found out a day later then us which sucked but when she called me and told me about her reaction it got me even more excited. So needless to say this is one of THE most exciting things that has happened to us yet.  

I really hope we can all make it down to see the show in Mtrl because it would be a real shame to miss our first show there. But the simple fact that our  pieces of clothing will be there is incredible. I'm sure Montreal will show them a good time!

So for more information on the event go to:

http://www.festivalmodedesign.com/events.php?language=en&date_id=20

From here you can see a little of everything including the other designers we are showing with.

p.s it's on St. Catherine street!!!  a.k.a best shopping street in Canada, in my opinion. With exception to University Ave., Water Street, and Birmingham Street( Where our shops are located).

because I am just so darn excited I've included another shot of our upcoming collection to be shown at Fringe next week GET YOU TICKETS NOW PLEASE!  we want to see people in the audience!  ( Shot by Patrick Callbeck, Make up by Ellen Connaughton, and model Kirstin Sweet designer)

Shhhhhh don't tell!

Hey there Folks!

Because you have all been such good little fans here is a sneak preview of our Spring Collection 2009 .  The make up was by Ellen Connaughton and the great pic by Patrick Callbeck.  

This gorgeous model is Allison Kelly who did fantastic for her first time.  Kirstin Sweet, yes that's right, our very own designer also modeled for this shoot and did fab as well.  

Hope you come to the Fringe to check out our stuff.  We show may 15th at 6 30 and may 17th at 2.  It would make us SO happy to see you all there!

Enjoy!

so the theme of this week has been photoshoots!

On sunday we did one for Panache for our column on DIY.  Myself and my roommate modeled in it.  And may I just say... modeling is SO not as easy as it looks.

People! I think we all need to gather round and listen to this...

modeling is not just being stuck in front of a camera.  well.. that does happen, but many other factors are at play.

You have to think of the garment you're wearing, your job is to make it look good.

You have to think of your face and how it looks to the photog.

You have to make sure your face is catching the light and you aren't in the shadows.

In my case, you have to watch that your feet don't look like they are clown feet in those gladiator sandals. 

Lots of the time it takes forever to get the right shots and round after round and clothing changes make it hard to keep smiling.  

You have to interact with your co model in this case, which was shockingly difficult.

The most difficult for us was having the same face.  If one of you looks happy and the other serious it just looks ridiculous, as I've witnessed in my pictures :( I liked serious she liked happy

WORST OF ALL is the scrutinizing faces watching you and you can read  "this is just not working.. sigh.." on their faces and have no clue how to fix it.  

Growing up being super tall from high school on I always got the "you should be a model"  line.  Which, sure, is flattering. I secretly thought, well that wouldn't be hard!.. surprise IT IS!

Not that I didn't have respect for my models before ( I adore and am grateful for our models I hope they know that!)  but now I can sympathize and this will hopefully make me a better director for shoots.  I guess we will find out tonight at our shoot for our spring line.

This shoots is going to be outside at sunset( ha ha) into the night.  Should be fun and I'm certainly looking forward to it.

Speaking of looking forward to things FRINGE is coming up quick and it is certainly going to be the bomb.. and not just because we're in it he he.

Get your tickets super quick.  This show is certainly something to catch if you're feeling the need for a surge of that urban talent.. and I mean really,who isn't!

Check out http://WWW.FRINGEURBAN.CA

for the details.

Finally, the last thing I'm going to need you to click on ( I know, so much work, I have to apologize) is the latest write up on us from AFW.  I have to admit, the bloggers mention a russian designer who is only 15 (who I believe was features on Americas Next Top Model) and I am seriously jealous of her.   I mean we aren't even 1/8th as successful as her and she's just 15 but I think an important point as to this reason is raised in the blog.  We have to thank the great ladies who wrote this, I had a really great time reading it and it's so nice to see that our neighbors in Hali have such cool writing talent (and such good taste! ha ha).  Not that this is any kind of a shocker.

http://fashionablepeople.wordpress.com/2009/04/28/sunsets-on-the-eastside/

Alright folks, I'm off to bask in spring sun ( in my new Seven For All Mankind capris I bought at Value Village for $6.. sorry kirstin and Kat I had to brag just one more time about that!)

Lots of Love

Jackie

Heres another review of the show.. unfortunately some of their facts are wrong, such as we are no longer in high school, but still a nice review.

http://www.elephantjournal.com/2009/04/atlantic-fashion-week-fall-2009-eco-ethical-fashion-is-just-so-damn-cool-danica-olders-orphanage-deux-fm-laura-chenowith-and-more/

Also feel I should mention again the we will be participating in the most exciting event this spring... what's that you might ask?

The Fringe Urban Festival!

We had a meeting with some of the people in charge and we are so excited to be a part of this.  I'm sure you've seen the ads around so you have no excuse not to know about this. For more info visit www.fringeurban.com Tickets are on sale now!

And we promise to rock the house all you fashiony (a word we have decided IS in fact a word while we were in Halifax)  people.

Did we jinx spring? Perhaps I got a bit too enthusiastic when a few sunbeams appeared. All I could picture were spring frocks. To my dismay those dresses will have to remain in the closest, until this last wave of reality melts away. All 25cm of it.
At least this new blanket of snow reflects more sunshine then mud?

Even if the weather does not permitt us to leave our legs bare I will continue to stitch up some summer attire, it doesn't hurt to be prepared. You can prepare too by stoping by Love Me Boutique (Birmingham st. Halifax N.S.), where pieces of our latest collection are already in store.
However, if you find yourself stranded you could always check out our etsy site.